Meta Pixel Implementation and Custom Event Tracking for Aismartsign
Executive Summary
In April 2025, I led a web analytics initiative for Cats-Luv-Us Boarding Hotel, using Google Analytics 4 (GA4), Google Search Console, and Looker Studio to monitor our site. We built a custom dashboard to track user activity and search performance, and the results were impressive. By the end of April, total users reached 69.1K (up 31% vs. the previous period), with 79.8K sessions (+24%) and 99.4K new users (+28%). Engagement also jumped: 31.5K engaged sessions (+34%) and an engagement rate of 39.5% (+8%) and the most important Key event Purchase we reached 16K (-25%) in item revenue which . Importantly, the organic conversion rate (visitors who completed a goal from organic search) rose to 0.1%, a 58.6% increase from before. These gains show that data-driven analysis can significantly improve online performance. In fact, Google notes that its analytics tools help businesses “understand the customer journey and improve marketing ROI. By examining these metrics in depth, I made focused improvements to our website and content, which translated into better user engagement and more conversions.
Objectives
Establish clear goals. I defined specific objectives: increase site traffic, boost user engagement, and improve conversion rates (such as Purchase).
Set up tracking and reporting. I implemented GA4 tracking and connected it with Looker Studio to create a unified dashboard. Custom dashboards let us “view the most important metrics and reports at a glance, so I could monitor progress easily.
Identify top channels. I wanted to know which traffic sources (like search, direct visits, Social, or referrals,) were bringing the most valuable visitors. This would guide marketing efforts.
Leverage Search Console data. By linking Google Search Console, I planned to analyze how our site appeared in search results (impressions, clicks, etc.) to optimize content.
Dashboard Overview
Our Looker Studio dashboard combined key charts and tables from GA4 and Search Console. At the top, large metric tiles display summary KPIs: total users (69.1K, +31%), new users (99.4K, +28%), sessions (79.8K, +24%), engaged sessions (31.5K, +34%), average session duration (1m55s, +3%), page views (119K, +30%), engagement rate (39.5%, +8%), Item Revenue (16K, -25%) and the organic conversion rate (0.1%, +58.6%). Each tile clearly shows the current value and percentage change from the prior period. For example, one tile reads “69.1K Total Users (+31%),” highlighting our growth in Term of users However, item revenue decreased by 25%, indicating more room for growth.
Below the summary, a line chart plots daily revenue over April It reveals a fluctuating trend with several sharp peaks and low-performing days, rather than consistent growth. Notable spikes on April 13 and April 16 suggest high-performing campaigns or promotions, while quieter periods may signal optimization opportunities.
Next to that, a table breaks down traffic by source/medium. For instance, we list the top sources: catsluvus/ referral and (direct) / (none). The table includes sessions, users, engagement rate, and conversion rate by source. We see that catsluvus.com referral traffic, while higher in volume with 21 total users and 22 sessions, leads to 48 items purchased and generates $15,268.4 in revenue. The engagement rate for this source is 100%. Similarly, direct traffic has 1 user and 1 session, resulting in 1 item purchased and revenue of $350.55, also with a 100% engagement rate.
Finally, the dashboard includes a Search Console panel. It shows overall Google Search performance: 3.5M impressions (+29%) and 29.5K clicks (+26%) for April. We also track average position (15.1) and site CTR (0.8%). These visuals (charts of impressions and clicks trends) help us see our search visibility. Together, the dashboard provides a comprehensive snapshot of our online performance, combining user behavior and search analytics.
Traffic analysis
Analyzing the traffic data, I saw clear wins and opportunities. The session trend line showed that we had a growing number of visits each week in April. Overall, sessions (79.8K) and users (69.1K) both climbed significantly. This growth was driven mostly by Google Organic Search and by Direct visits. In fact, Google Organic was our top source by users and sessions. Direct traffic (people typing the URL or using a bookmark) came in second.
When I looked at engagement, things were also positive. The dashboard showed 31.5K engaged sessions (up 34%), meaning many visitors interacted meaningfully (e.g., by clicking around or spending time). Our engagement rate (percentage of sessions with engagement) was 39.5%, up 8%. In practical terms, visitors were not just bouncing off; they were exploring the site. The average session duration of 1 minute 55 seconds (up 3%) tells a similar story: users were staying almost 2 minutes on average. These metrics indicated that the content was relevant and engaging to our audience.
The conversion rates by source were particularly insightful. As shown in the breakdown below, two notable sources stand out:
catsluv / referral
Total Users: 21
Sessions: 22
Engaged Sessions: 22
Engagement Rate: 100%
Items Purchased: 48
Item Revenue: $15,268.40
Conversion Rate: 10.18%
(direct) / (none)
Total Users: 1
Sessions: 1
Engaged Sessions: 1
Engagement Rate: 100%
Items Purchased: 1
Item Revenue: $350.55
Conversion Rate: ~100% (from single-user data)
As the data reveals, catsluvus.com referral traffic, while modest in volume, significantly outperformed other channels in conversion and revenue. Its 10.18% conversion rate and $15.2K in revenue demonstrate the high intent and loyalty of users from this source. In contrast, while direct traffic also saw a 100% engagement rate, its revenue contribution was significantly lower at $350.55, likely reflecting a one-off or less scalable behavior pattern.
Search Insights
The Search Console data offered a window into how our site is discovered on Google. In April, we had 3.5 million impressions (up 29%) and 29.5K clicks (up 26%). These metrics are plotted in charts showing the weekly trend of impressions and clicks. The site click-through rate (CTR) was about 0.8%, and our average position was 15.1 (meaning most listings were on the second page). This told me our content was appearing frequently in search results, but there was room to improve clicks.
Using Search Console, I reviewed which queries led to our site and which pages got the most impressions. This aligns with Google’s guidance to “see which queries bring users to your site” and analyze impressions and clickssearch.google.com. For example, if a page had many impressions but low clicks, I knew to work on its title or snippet to make it more compelling. Likewise, pages ranking on page 2 of Google (position ~15) likely needed better SEO or content tweaks to move up. By continuously monitoring these charts, I could prioritize content updates that would boost our search traffic and CTR over time.
Actions Taken
Optimized high-traffic pages. I Suggested to my client update their page titles, meta descriptions, and content on the pages with the most search impressions to improve their search rankings and click appeal.
Enhanced referrals. Seeing the high conversion from catsluvus.com, I added more prominent links and calls-to-action on related pages (for example, linking to booking pages from blog posts), to capture that engaged audience.
Improved site content. I reviewed pages with long session duration and engagement; then made them even more helpful (adding FAQs, clear pricing, or testimonials) to encourage conversions.
Set up goal tracking. In GA4 I ensured key actions (booking inquiries, newsletter sign-ups) were tracked as goals, so our conversion rate metrics were accurate.
Created ongoing reports. Using Looker Studio, I scheduled weekly email updates of the dashboard to key team members, keeping everyone informed of trends.
I relegalized That most of our traffic and Conversions coming from Referral , i suggested my Client to leverage Google search ads and Social medias to Get more Sales we Suggest the after seeing opportunities on Google keyword planner tool, we saw People search constantly for cats boarding hotels.
Impact
Within a month, we saw measurable improvements thanks to these data-driven steps. Traffic and engagement were significantly higher: users +31%, sessions +24%, and engaged sessions +34%. Most importantly, organic conversions rose 58.6%. Although the base conversion rate (0.1%) is small, the relative jump means more bookings/sales than before. For example, if we had 20 conversions/sales in March, we saw about 32 in April (20×1.586).
This uplift represents real business value. By focusing on data, we were “allocating resources for maximum impact – improving the pages and channels that needed it most. The results mirror what experts say: tracking campaigns with analytics lets you see which channels drive conversions and “focus your efforts on the most profitable areas,. In practical terms, our analysis confirmed that SEO and referral link strategies were paying off, so we can double down on those channels. We’ve set a new performance baseline, and the insights will guide our May marketing plan.
Key Takeaways
Make data visible. A unified analytics dashboard (GA4 + Looker Studio) helped me see all key metrics at a glance. Visual charts and tables made it easy to spot trends and compare channels.
Focus on high-converting channels. The analysis revealed that some sources (like our own site referrals) convert much better than others. We can now prioritize those channels in our strategy.
Optimize underperforming pages. Search Console data showed where we had many impressions but low clicks or ranking. By improving those pages’ titles and content, we can boost traffic and conversions.
Engagement = opportunity. The rise in engaged sessions and session duration told us visitors were interested. I leveraged this by enhancing CTAs on those pages. More engaged visitors often means more conversions.
Keep iterating. We saw that small changes (even site text or link tweaks) made measurable impacts on metrics. Continuing to monitor and adjust—rather than guessing—maximizes marketing ROI.
By taking a systematic, first-person approach to web analytics, I turned raw data into clear actions. The result: stronger website performance and a demonstration of how analytics can drive business growth.
Client Appreciation
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