Magneticus Wallet – Optimizing Web Analytics (GA4) for a Premium Wallet Brand

Client Overview

Magneticus Wallet is a premium online store specializing in high-quality wallets. To maximize the effectiveness of their digital marketing campaigns and gain deeper insights into customer behavior, they needed a robust web analytics setup.

Project Objectives

• Ensure accurate Google Ads conversion tracking to measure campaign success.

• Set up and validate Google Analytics (GA4) for comprehensive user behavior analysis.

• Implement Google Tag Manager (GTM) for efficient tag management.

• Track key eCommerce events (Purchase, Add to Cart) to optimize conversions.

Solutions Provided

1. Google Ads Conversion Tracking

• Verified proper installation of Google Ads conversion codes on Shopify.

• Ensured accurate tracking of purchase events from Google Ads campaigns.

2. Google Analytics (GA4) Setup

• Configured and validated GA4 integration with Shopify.

• Enabled tracking of traffic sources, user behavior, and conversion funnels.

3. Google Tag Manager Integration

• Installed and set up GTM for centralized tag management.

• Ensured scalability for future tracking needs.

4. Event Tracking for Key Actions

• Implemented Purchase & Add to Cart tracking with dynamic values via GTM.

• Verified accurate event firing and reporting in GA4.

Outcomes and Results

✅ Accurate Conversion Data – Precise measurement of Google Ads ROI.
✅ Enhanced Behavioral Insights – Clear understanding of customer journeys for better optimization.
✅ Simplified Management – Reduced dependency on developers with GTM-driven updates.

Conclusion

Magneticus Wallet now has a powerful analytics foundation, enabling data-driven decisions to enhance marketing performance and customer experience. With accurate tracking and streamlined management, they are well-equipped to scale their business effectively.