Implementing Google Analytics 4 for Josephine’s (A Film director & Screenwriter) Website

Client Overview
Meet Josephine, a multifaceted creative powerhouse—a film director, screenwriter, producer, teacher, and artist. Josephine is deeply passionate about life, human rights, gender equality, and diversity. Her work focuses on creating thought-provoking films that challenge societal norms while fostering gender equality and diversity both on-screen and behind the scenes.

Her website serves as a platform to showcase her art and advocacy efforts while connecting with like-minded individuals. To better understand her audience and optimize their experience, Josephine sought to implement robust analytics solutions.

Objective
Josephine’s primary goal was to gain deeper insights into her website traffic and user engagement to enhance her audience’s experience and further her mission. She needed a powerful yet streamlined analytics solution.

Solution
I worked closely with Josephine to implement Google Analytics 4 (GA4) and track key Standard Events and Enhanced Measurement Events using Google Tag Manager (GTM). This setup was tailored to her needs, ensuring that every meaningful interaction on her site was captured and actionable insights were readily available.

Implementation Highlights

1. Google Analytics 4 Integration
   Installed GA4 on Josephine’s website to track essential Standard Events:

   • first_visit: Monitoring new user visits to understand how first-time visitors discover her site.

   • session_start: Tracking the initiation of user sessions to identify peak activity times.

   • page_view: Capturing each page load to assess content performance.

   • user_engagement: Measuring the depth of engagement to identify high-interest content.

2. Enhanced Measurement Events Configuration
   Enabled Enhanced Measurement to track additional user interactions:

   • scroll: Recorded when users scrolled 90% of a page, revealing engaging content.

   • click: Captured outbound link clicks, helping Josephine identify traffic drivers.

   • view_search_results: Tracked site searches to understand visitor intent.

   • video_start, video_progress, video_complete: Monitored user engagement with embedded YouTube videos.

   • file_download: Logged file downloads, showcasing resource interest.

   • form_start, form_submit: Automatically tracked form interactions, useful for understanding inquiries and outreach.

3. Google Tag Manager Optimization
   Leveraged Google Tag Manager for seamless integration and precise event tracking. The flexibility of GTM allowed customization for Josephine’s unique requirements, ensuring data accuracy and ease of management.

Results
Josephine now has a comprehensive analytics setup, enabling her to:

• Gain actionable insights into audience behavior.

• Identify her most engaging content and optimize accordingly.

• Enhance the user experience by understanding visitor intent and preferences.

With this data-driven approach, Josephine can better connect with her audience, amplify her message, and further her mission of creating a more equal and diverse society.