✅ Google Analytics 4 (GA4) Implementation for Experigreen

Client: Experigreen – Lawn Care Specialists
Service Provided: GA4 Setup & Event Tracking via Google Tag Manager
Project Date: April 2025

🔹 Project Overview

Experigreen partnered with me to enhance their website’s data analytics using Google Analytics 4 (GA4). The objective was to track key user actions, optimize reporting, and unlock actionable insights to drive marketing and growth strategies.

🔹 Scope of Work

• GA4 Installation & Verification: Audited and validated the existing GA4 setup for full data accuracy.
• Legacy Analytics Cleanup: Removed outdated Universal Analytics properties, tags, and configurations to prevent data conflicts.
• Advanced Event Tracking Configuration:
  • Instant Quote Button Clicks — Users requesting free quotes.
  • Phone Call Clicks — Users engaging with the "Call Now" button.
  • Map Clicks — Users locating nearby service branches.
• Conversion Goals Setup: Marked critical events as GA4 Conversions to align with Experigreen’s KPIs.
• Custom Location-Based Reporting: Built reporting structures to track user interactions by city and country.

🔹 Key Achievements

• ⚡ Setup Completed Within 24 Hours — Fast, efficient delivery.
• 🎯 Accurate Event Tracking — High-confidence data for marketing and UX decisions.
• 🌍 Geographic User Insights — Data to target campaigns by location and behavior.
• 📈 Actionable Reporting — Empowered Experigreen to make smarter, data-driven decisions.

🔹 Recommendations Provided

• Regularly review and optimize event tracking as marketing strategies evolve.
• Train internal teams on GA4’s advanced features, such as predictive audiences and funnel exploration.

🔹 Final Outcome

The GA4 setup has equipped Experigreen with powerful data visibility into user behavior. They can now confidently optimize their customer journey, enhance marketing ROI, and fuel business growth with accurate, real-time insights.

📊 Tools Used

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Looker Studio (for reporting)

📌 Project Status:

✅ Successfully Delivered | Ongoing Consultation Available