Client: A well-known My Teen life coach with a strong online presence, offering coaching sessions and digital resources to help teenagers build confidence, productivity, and life skills.

Objective: Implement accurate tracking for Google Ads, Google Analytics 4 (GA4), on  Calendly and  WordPress CMS to measure key user interactions and optimize ad performance.

My Role & Tasks

1. Google Analytics 4 (GA4) Setup via Google Tag Manager (GTM)

   • Configured GA4 property and implemented tracking via GTM to ensure seamless data collection.

   • Set up enhanced measurement for automatic tracking of page views, scrolls, outbound clicks, and more.

2. Google Ads Conversion Tracking via GTM

   • Deployed the AW-Tag (Google Ads Conversion Tracking) to measure ad-driven conversions.

   • Ensured proper event tracking for lead generation and booking actions.

3. Events Tracked On WordPress Website 

4.  Tracked key user engagement events:

   • • Email_Click (when users click the email link that is Implemented on Header or footer section of WordPress website)

     • Phone_number_click (when users click the phone number that is Implemented on Header or footer section of WordPress website for contact)

5. Calendly Integration Tracking 

   • Configured event tracking for Calendly scheduling actions, crucial for measuring booked calls:

     • Invitee_select_day (Key Event)

     • Invitee_select_time (Key Event)

     • Invitee_meeting_scheduled (Key Event)

     • Call_Booked (Key Event – Primary Conversion Goal)

Results & Impact

✅ Accurate Conversion Tracking: The client now has full visibility into how users interact with their website and booking system.
✅ Optimized Ad Spend: Google Ads campaigns can now be refined based on real conversion data (e.g., booked calls).
✅ Data-Driven Decisions: The life coach can now analyze which touchpoints drive the most conversions and adjust marketing strategies accordingly.

Why This Matters

For My teen life coach scaling their business, tracking the right events ensures:
✔ Better ROI on ad spend by focusing on high-intent users.
✔ Clear insights into user behavior to improve website & booking flow.
✔ Reliable data to scale successful campaigns.

Final Note: This setup ensures that every click, email inquiry, and booked call is tracked—helping the My teen life coach grow their impact while maximizing marketing efficiency.