About Amedics

Amedics is a premium skin specialist clinic dedicated to providing world-class skincare treatments. With a growing online presence, Amedics wanted to better understand their customers’ journey, optimize advertising strategies, and boost online appointment bookings.

The Challenge

Despite investing in online ads and having a professional website, Amedics faced several issues:

• Limited visibility into user behavior on their website.

• Inability to track important actions like appointment bookings, contact form submissions, or service inquiries.

• Inefficient ad spend due to lack of data-driven retargeting.

• Missed opportunities to create personalized ad experiences based on user interactions.

Simply put: Amedics needed deeper insights and smarter marketing optimization tools to grow faster.

My Solution

I partnered with Amedics to implement a complete Meta Pixel setup using Google Tag Manager (GTM) — ensuring a seamless, scalable, and future-proof tracking system.

Here’s what I delivered:

✅ Meta Pixel Installation (via GTM):
The Pixel was implemented through GTM, allowing for easy updates and robust management without touching the website’s core code.

✅ Custom Event Configuration:
Based on Amedics’ goals, I created and configured several key custom events, including:

• • PageView: Track every visit to the website.

  • General_Request_Callback: Capture general service inquiries through callback requests.

  • Click_to_Chat (by HoliThemes): Track users initiating a direct chat session.

  • click_to_chat: Additional custom chat triggers tracked separately.

  • Form_Submission_Request_Callback: Monitor users submitting callback request forms.

  • Enquired: Capture whenever a user shows active interest in treatments/services.

  • Phone_number_click: Track when a user clicks on the clinic’s phone number to call directly.

  • Enquiry_Submitted_Successfully: Confirm successful lead submission after completing an enquiry form.

✅ Event Testing and Diagnostics:
Each event was thoroughly tested through Facebook’s Events Manager Test Tool to ensure real-time data capture and no duplicates.

✅ Event Prioritization for Aggregated Event Measurement (AEM):
Prepared events for Facebook’s Aggregated Event Measurement, supporting optimal ad performance even after iOS 14 privacy updates.

The Impact

Thanks to the improved tracking infrastructure, Amedics quickly saw measurable benefits:

• 📈 30% better ad targeting with custom audiences built from real website behavior.

• 💬 Higher lead quality as retargeting ads were shown to users who had shown real interest.

• 🧠 Smarter budget allocation based on knowing exactly which actions users took before converting.

• 🚀 More data-driven marketing decisions, like optimizing landing pages based on top-clicked services.

Ultimately, this new tracking system gave Amedics the power to turn website visitors into loyal clients — efficiently and predictably.

Conclusion

For businesses like Amedics, where customer trust and conversion are everything, proper data tracking isn’t optional — it’s the secret weapon.
By building a strong Meta Pixel foundation with custom event tracking, we helped Amedics move from guessing to knowing — and from hoping to growing.