🚀 Client: DSA 
🛒 Industry: Online Education (Course Selling) 
🔧 Platform: System.io CMS

The Challenge

DSA, a growing online course provider, needed to level up their marketing performance. Their goals were clear:
✅ Accurately track purchase revenue
✅ Measure Return on Ad Spend (ROAS) with precision
✅ Enhance eCommerce reporting in Google Analytics 4 (GA4)

Without dynamic value tracking, they were flying blind when it came to optimizing their campaigns and scaling profitably.

The Solution

To help DSA gain full control over their performance data, I implemented a powerful, future-proof tracking system:

🎯 Google Ads Dynamic Conversion Tracking

• Installed purchase event tracking with dynamic transaction values using Google Tag Manager (GTM)

• Enabled precise ROAS calculations tied directly to real-time purchase amounts

📈 GA4 Enhanced eCommerce Tracking

• Set up advanced purchase event tracking in GA4, capturing transaction amounts, items purchased, and order IDs

• Built a solid foundation for deep customer behavior analysis

⚙️ Optimized GA4 Setup via GTM

• Installed and configured a new GA4 property through GTM

• Implemented custom event parameters for richer data reporting and future scalability

The Results

🔥 Accurate Revenue Attribution: DSA now tracks every dollar earned — down to the ad, campaign, and keyword.
🔥 Enhanced ROAS Visibility: Smarter budget allocation based on true performance data.
🔥 Deeper Customer Insights: Granular purchase event tracking fuels smarter marketing strategies.
🔥 Future-Ready Analytics: A scalable GA4 and GTM setup that grows with their business.

The Impact

Thanks to a tailored tracking architecture built around Google Tag Manager, Google Ads, and GA4, DSA gained the actionable insights needed to optimize campaigns, increase profitability, and build a smarter, data-driven e-business.